In the book, "The End of Overeating," Dr. David Kessler, the dynamic former FDA commissioner who reinvented the food label and tackled the tobacco industry, reveals how the food industry has hijacked the brains of millions of Americans. The result? America's number-one public health issue. Dr. Kessler cracks the code of overeating by explaining how our bodies and minds are changed when we consume foods that contain sugar, fat, and salt. Food manufacturers create products by manipulating these ingredients to stimulate our appetites, setting in motion a cycle of desire and consumption that ends with a nation of overeaters.
As I have said, this book was one of the impulses for writing this blog.
Knowledge is power. If we know when we are being manipulated, it makes it a lot easier to fight the "subconscious" impulses.
Great book. Give it a read.
September 18, 2009
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